Vipers Roller Derby Tijuana
OBJETIVE:
Vipers Roller Derby Tijuana needed a new logo that was flexible and updated. The main objective was to create a logo that projected dynamism, ferocity, cleanliness, emotion with an image inspired by e-sports and university sports teams.
DELIVERY:
Redesign logo, branding book, uniforms, merchandising and applications.
CLIENT:
Vipers Roller Derby Tijuana
DATE:
Oct, 2020
WEBSITE:
![](../images/projects/vipers/MD-vipers-roller-derby-logo.png)
![](../images/projects/vipers/vipers-bg-amarillo.png)
![](../images/projects/vipers/vipers-bg-guinda.png)
![](../images/projects/vipers/vipers-bg-morado.png)
![](../images/projects/vipers/vipers-bg-negro.png)
![](../images/projects/vipers/vipers-oldlogo.png)
![](../images/projects/vipers/vipers-newlogo.png)
Symbol
The established symbol is a figurative pictogram of a snake warrior.
As for the style, a thick line and a combination of colors that cast bold shadows and lights, in order to evoke team mascots sports of educational institutions. For use in applications the symbol can be used independently, without the need to include the normative mark or logo.
![](../images/projects/vipers/vipers-symbol.png)
Wordmark
The normative mark is composed of the word "Viper" based on the font of the original logo: Legend M54 and the phrase "Roller Derby Tijuana" accompanies the main word in a dynamic angle with the Agency FB bold typeface.
Both Varsity typefaces cite graphic elements typical of school sports teams since the 1930s, recalling the letters embroidered on the high and bold boxed uniforms, always in white with a contrasting color outline.
![](../images/projects/vipers/vipers-wordmark.png)
Logo construction
Construction grid and protection area were developed for future applications
![](../images/projects/vipers/vipers-reticula.png)
![](../images/projects/vipers/vipers-area-proteccion.png)
Responsive logo
The complex of the logo needs to be simplify on small applications, therefore I developed different size variations to make the Viper Roller Derby Tijuana's image as flexible possible.
![](../images/projects/vipers/vipers-logo-reduccion.png)
Uniforms
For this season the jerseys were handled in two colors: purple and yellow.
![](../images/projects/vipers/foto-equipo-vipes-sibcornelius.jpg)
![](../images/projects/vipers/uniformes-morados.jpg)
![](../images/projects/vipers/uniformes-amarillos.jpg)
Merchandising
![](../images/projects/vipers/termos-vipers.jpg)
![](../images/projects/vipers/pins-vipers.jpg)
![](../images/projects/vipers/sudadera-vipers.jpg)
![](../images/projects/vipers/taza-vipers2.jpg)
![](../images/projects/vipers/bolsa-vipers.jpg)
Applications
![](../images/projects/vipers/tarjetas-de-presentacion-vipers2.jpg)
![](../images/projects/vipers/firma-digital.jpg)
![](../images/projects/vipers/facebook-vipers montaje3.jpg)
![](../images/projects/vipers/hoja-membretada.jpg)
Download
Branding book
If you want to use the viper's logo you can download the branding book here:
file_download DOWNLOAD BRANDING BOOK