Ferchi Beauty^®

OBJETIVE:

Develop the corporate design of Ferchi Beauty, focused on a beauty, cosmetic and personal care business established in Tijuana.

We wanted the brand to appear new, fresh and full of life.

DELIVERY:

Logo and applications.

CLIENT:

Ferchi Beauty

DATE:

February, 2022

WEBSITE:

Ferchi Beauty Instagram

Corporative

initial Inspiration & creative process

change of concept

My client was really inspired by others cosmetics and beauty companies that had an organic line art and involved natur in their motive image in the beginning of the process. But at the end we pivot the concept for make the corporative image as atemporal as we could, so the logo could last at least 5 years avoin looking dated.

Symbol

The new symbol is totally inspired in the original logo, maintaining key elements like the sparkles and the turquoise as the main color.

We pay particular attention in the reselmble of a fresh, playfool and young desing for the womans face, as well we give it the essence of clean and formal design with a simetric hair.

Wordmark

For the normative mark we use the Chloe Regular font as the base and Gotham Regular for the complementary text. With this combination we make sure to respect the visual values that we establish for the brand.

Social Media

Stickers for Social Media

Ferchi Beauty's values are really playfool and the social media is one of the main contact forms with the clients, there's why we decide to take a creative rute to generate engage with the potential clients, developing a set of illustrations with cosmetic motives to implement in the histories and posts on instagram and facebook.